Your External Marketing Department! Business Development Needs: Marketing, Promotional Products, Print and More.

Case Study: Lunchtime Appreciation

Jun 2

Description: ID Lunch Bag Industry: Health Care / Pharmaceutical What it was purchased for: A hospital wanted a unisex item to give out for Nurses Week. Since most of the nursing staff brought th...

A Case Study in Promo: A Medieval Dinner Theater Chain

Apr 26

Romanticizing medieval European life, particularly medieval fantasy life, has a distinctly modern allure. Americans especially have a deep affinity for medieval culture, evident not only in our med...

Wooing Discerning Celebs with the CARSON Double Wall Bolero Tumbler

Apr 18

What do you get the celebrity-chef-turned-travel-show-host who has everything? How about the VP of Paid Media at a premier hotel chain you'd love to snag an advertising deal with? Brands like Tra...

Case Study: Roaming Free with the YUMA Clear Freedom Bottle

Feb 18

What do outdoor gear brands like Marmot(r) and Teva(r) have in common? Their target customers, high-value brand partners, and pretty much all of their employees are thirsty for adventure in the m...

Case Study: Charity Fundraiser

Feb 11

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions ...

Case Study: Write to Paradise!

Jan 20

A 5 Star Resort wanted to ensure its guests received the best experience. To encourage feedback on services provided, guests were offered a coupon for use at their next visit in return for com...

The Big Three

Jan 12

For well over two hundred years, promotional products have been a staple in marketing! From yesterday's presidential campaign buttons to today's Popsockets, promo will never go away. And neither wi...

Industry Mini Dive: Bars & Restaurants

Dec 29, 2025

The bar and restaurant industry is a thriving and competitive field that caters to a wide range of customers looking for delicious food, refreshing drinks, and a welcoming atmosphere to enjoy a mea...

Case Study: Travel Industry

Jun 27, 2025

The travel industry is packed full of niche places to introduce promotional products. From places to stay to things to do, if you're part of this industry, there are so many opportunities for brand...

Case Study: Yes, We Can!

Mar 13, 2025

Description: Kan-Tastic Industry: Food & Beverage What it was purchased for: Fast-food chain giveaway for college football night. How it was distributed: The vendor handed the Kan-Tastic out a...

Case Study: Make a Spectacle

Feb 19, 2025

Description: Rubberized Sunglasses Industry: Broadcast Media / Telecommunication What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given...

Industry Mini Drive: Doggy Daycare

Feb 5, 2025

The doggy daycare industry is booming, and for good reason. With more and more people owning pets and treating them as members of the family, the demand for quality pet care services has never been...

Case Study: Recycle, Reuse, Read a Book!

Dec 17, 2024

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the studen...

Industry Mini Dive: National Parks

Nov 25, 2024

The promotional products industry is a multi-billion dollar industry that plays a crucial role in marketing and advertising for businesses of all sizes. From pens and tote bags to water bottles and...

Case Study: Put That on Your Calendar!

Nov 17, 2024

Objective: A local insurance agent wanted a way to connect with her customers and capture new leads with a useful promotional item that would also boost her personal branding and promote her serv...

Case Study: Keep it Cooler

Oct 27, 2024

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...

Case Study: Getting Bent out of Shape for More Business

Oct 20, 2024

Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the...

Cheers! Let’s Sell More Beer!

Oct 13, 2024

Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sale...

Case Study: A Race to Remember

Sep 28, 2024

Item: Sport Bottle with Metallic Ring – 28 oz. Purpose: Race day giveaway Audience: Breast cancer survivors and race participants A regional race supporting breast cancer research added an...

Case Study: It Takes a Village

Aug 30, 2024

Objective: A village needed an easy way to let residents know when there were issues with their water meters. They wanted a faster method of communication than mailing letters, and something more...

Case Study: Brighten Their Day

Jul 25, 2024

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will ...

Case Study: Snack Pack It!

Jul 11, 2024

Vertical Market: Hospitality Product Use: Gift with Enrollment Promotion: An ocean excursion company chose the Igloo(r) Marine Backpack Cooler as a gift with enrollment for customers participatin...

Case Study: Snap a Pic!

Jun 26, 2024

Objective: A large photography studio wanted a better welcome kit for their wedding clients than just a few loose flyers. Product: Mini Horizontal Pocket Folder Personalization: The photography s...

Case Study: Create Your Own Reality

May 21, 2024

Description: Custom Cardboard Virtual Reality v2 Industry: Corporate / Fortune 500 What it was purchased for: A leave behind for Field Marketing Account Managers to help convert business from the...

Case Study: Take a Map!

Apr 22, 2024

Objective: A university wanted a practical handout to give to prospective students, alumni, and other campus visitors. The handout was intended for first-time visitors and those who hadn't been o...

Case Study: Look, Ma, No Hands!

Apr 15, 2024

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their bud...

Case Study: You've Got the Power

Apr 1, 2024

A gym wanted to promote their additional personal training services. The client gave the Compact Aluminum Power Bank 4000 mAh away to new clients who booked an initial consultation with a trainer. ...

Case Study: A Flavorful Promotion

Mar 17, 2024

A Flavorful Promotion Boosts This Credit Union's Popularity Organization: Credit Union Product Featured: Lip Balm Goal of Promotion: Generate New Loans Description of Case History: This c...

Case Study: A Prom Ticket Keepsake

Mar 3, 2024

A Prom Ticket Keepsake Organization High School Product Featured Neoprene Bracelet Goal of Promotion Issuing prom tickets ...

Case Study: I've Got You Covered

Dec 19, 2023

Description: Chenille Blanket Industry: Health Care / Pharmaceutical What it was purchased for: A local hospital needed blankets to hand out to children who were currently patients that they coul...

Case Study: Success on Campus

Nov 27, 2023

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most stud...

Case Study: The Big Picture

Oct 13, 2023

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repea...

Case Study: These Calendars Aren't Week

Oct 6, 2023

Objective: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high-perceived value. Product: Beach Trifold Calendar Personalization: The bank ...

Case Study: A

Sep 14, 2023

Organization Tanning Salon Product Featured Polyester Lanyard Goal of Promotion To create new clients for salon Description of Case History A tanning salon wanted a creative way to give ou...

Case Study: Zip It Up

Sep 6, 2023

Description: Hit Sports Pack with Front Zipper Industry: Broadcast Media/Telecommunication What it was purchased for: A cellular provider needed giveaways for an event at a major university. How ...

Case Study: Financial Industry

Jul 9, 2023

Products Javalina(r) Classic Pen Industry Financial Application Direct Mail A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing ...

Case Study: Hay, Where'd You Get That Tote?

May 11, 2023

Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A ...

Case Study: Welcome New Hires!

Mar 22, 2023

Objective A small business owner wanted an easy way to present important paperwork to new employees to help them stay organized in their first few months with the company. They wanted to instill p...

A Lunch That Packs a Punch

Feb 28, 2023

Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the...

Case Study: Jot It Down

Feb 14, 2023

Description: Mini Flip Pad Jotter Industry: Financial What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded...

Case Study: Sign the Deal

Jan 31, 2023

In the fall, a car dealership introduced a new model and promoted it to potential customers. The car dealer purchased a mailing list and merged it with its own database. The Ranger Stylus Sati...

Case Study: Let Them Eat Cake!

Dec 10, 2022

Objective A bakery owner had built solid connections with other service providers within their local event industry. But they were looking to grow their business within the wedding market. Pro...

Case Study: Have a Seat

Oct 26, 2022

As the COVID-19 pandemic spread, a non-profit healthcare provider needed additional waiting room seating for their clinics and health centers across the state. As a non-profit, they needed an affor...

Case Study: Employee Appreciation Gift

Oct 11, 2022

A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender. The...

Case Study: Info in a Flash

Sep 26, 2022

Item: 8GB Custom USB 2.0 Flash Drive Purpose: Provide information about the school and programs Audience: Students and prospective students A community college was looking for a unique way to...

Case Study: The Techno Pup!

Sep 19, 2022

A software company creates attention at tradeshow events with custom plush animal mascot giveaways. This plush Leonberger Dog Mascot for the company as giveaways at trade shows and other marketing ...

Case Study: Bear With Us

Jul 29, 2022

Description: Plush Big Paw Bear with Shirt Industry: Financial Services / Banking What it was purchased for: A bank chain needed a product for tellers to hand out to new account members. How it ...

Case Study: A Cheese-y Promotion

Jul 22, 2022

Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. Product: Coupon Gatefold Photo Folder Personalization: R...

Case Study: Shine Bright

Jun 30, 2022

Description: Sunglasses and Sunglass Case Industry: Food & Beverage What it was purchased for: Summer is a big opportunity for coffee chains to sell frozen drinks. Part of an employee reward duri...

Case Study: The Write Stuff

Jun 15, 2022

Description: Rumba Pen Industry: Automotive What it was purchased for: An automotive supplier wanted to make their name visible in automotive stores around the country. How it was distributed: P...

Case Study: A Comforting Friend

May 31, 2022

This ambulance service is very active in its local community. They use this plush Saint Bernard for children faced with the trauma of when an ambulance is needed. They consider their Saint Bernard ...

Case Study: A Golfer Giveaway

Mar 26, 2022

Objective An event organizer wanted consistent branding for everything from their tournament save the dates to golfer giveaways. Products Custom Tri-Fold Calendar, A2 (4-1/4" x 5-1/2") Folded Pr...

Case Study: Practice Putting

Mar 18, 2022

2 Ball Pillow Pack – Titleist(r) TruFeel for Non-Profit Event When a non-profit had to cancel their annual fundraising dinner due to Coronavirus, a golf course donated their clubhouse patio ...

Case Study: 3D is the Key

Mar 4, 2022

A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of p...

Case Study: Plastics Make it Possible

Feb 24, 2022

Description: Oasis Recycled Bottle Pen Industry: Chemicals What it was purchased for: Trade Show Giveaways How it was distributed: A chemical company needed something to give away at a tradeshow...

Case Study: Staying Safe for Back-to-School

Jan 27, 2022

A private school held an online meeting to outline plans for returning to school safely during the Coronavirus pandemic. As a follow-up, the school sent information packets to students' parents. Ea...

Braving Campground Antics with the SAHARA Sports Bottle

Jan 4, 2022

Camping isn't always a vacation, y'all. Seasonal KOA(r) Work Kampers help KOA owners wrangle feisty RV transients (a.k.a. retirees) for their supper. The least they deserve is a free RV hookup&he...

Case Study: Guess the Flavor Lip Balm

Dec 13, 2021

Guess the Flavor Lip Balm Organization Health Insurance Organization Product Featured Lip Balm & Lip Balm Sleeve Goal of Promotion Generating positive reinforcement with sales reps ...

Case Study: A Not-So-Silly Idea

Oct 31, 2021

An insurance company signed up to be the “hydration” sponsor for a fun and colorful 5K run/walk for charity. The race was popular in the community because it was known as a vibrant, fun...

Case Study: Do the Wave

Oct 24, 2021

Market: School Objective: A school's athletic program was struggling to pay for recurring expenses. Game attendance had dropped over the previous year, and alumni attendance was weak. The schoo...

Case Study: Fresh Mesh Promotions

Oct 17, 2021

Market: Real Estate Product Use: Incentive Gift Promotion: A high-end resort selected the Atlantis Mesh Beach Tote as an incentive gift for the visitors who attended their timeshare presentatio...

Case Study: Shop 'til You Drop

Oct 10, 2021

A shopping mall was holding a late-winter promotion to increase traffic during typically slower months. Visitors to the complex received a "passport" to take to different stores within the mall for...

Case Study: Resort Incentive Yields Oceans of Opportunity

Sep 26, 2021

A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guest...

Case Study: Back in Business

Sep 19, 2021

A behavioral health practice was preparing to reopen when shelter-in-place orders were lifted. However, they needed a way to communicate the enhanced safety protocols they put in place to patients ...

Case Study: Improve Sales and Traffic

Aug 28, 2021

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their n...

Case Study: Piece of Cake

Aug 13, 2021

Objective: A bakery owner had built solid connections with other service providers within their local event industry, but they were looking to grow their business within the wedding market. Produc...

Case Study: A Shoe-In

Jul 29, 2021

Golf Mesh Shoe Bag for Association Tournaments A national golf association wanted a giveaway item for golfers in weekend tournaments and high school students considering golf at the collegiate lev...

Case Study: This Event Needs More Cowbell

Jul 22, 2021

Description: Cow Bell Industry: Trade Show / Convention / Events What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runner...

Case Study: Go Green or Go Home

Jun 30, 2021

Item: goingreen(tm) Stapled Appointment Calendar Purpose: Promote awareness of recycling programs and provide recycling information to the community Audience: Residents of the company's service...

Case Study: "Single Use" Pens for COVID-19

Jun 16, 2021

In response to the Coronavirus outbreak, a financial institution decided to provide single-use pens in all their locations and for drive thru banking. This idea was intended to help stop the spre...

Case Study: Boosting Trade Show Booth Traffic

Jun 9, 2021

The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traff...

Case Study: Do a Double Take

Jun 1, 2021

Objective: A general contracting company was looking for a fun way to provide "before and after" photos to their clients after a remodeling project was complete. Product: Double-Sided Portrait F...

Case Study: Bringing Back the Fanny Pack

May 11, 2021

Market: Entertainment Product Use: Gift With Purchase Promotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The w...

Case Study: Paw-se and Appreciate the Little Things

Apr 19, 2021

Description: Big Paw Bear Industry: Health Care / Pharmaceutical What it was purchased for: A senior living community was looking for holiday gifts for their residents. How it was distributed: W...

Case Study: Safety First

Mar 21, 2021

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a bra...

Case Study: Wheelie Important Paperwork

Mar 7, 2021

Market: Automotive Objective: A motorcycle dealership wanted professional, branded document pouches to hold important paperwork for new customers to take home after their motorcycle purchase. Th...

Case Study: Sharper Students

Feb 28, 2021

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocate...

Case Study: Happy to Hang Around

Feb 13, 2021

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appo...

Case Study: Insuring Happy Employees

Jan 30, 2021

Item: JAFFA(r) Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees en...

Case Study: Too Hot to Jot

Jan 9, 2021

Objective: Department managers wanted their new employees to have an easy way to take notes during the onboarding process. They wanted to incorporate company branding to keep their image consiste...

Case Study: Thank You for Spooning

Jan 2, 2021

Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers...

Case Study: Stick to the Schedule

Dec 4, 2020

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distri...

Case Study: Bake in Business

Nov 26, 2020

Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A casino in the Milwaukee area wanted to spice up a "normal giveaway" with a theme. They had come t...

Case Study: Roll Up in Style

Oct 28, 2020

Description: Roll-Up Blanket Industry: Corporate / Fortune 500 What it was purchased for: A reward to employees for good service. How it was distributed: These blankets were mailed to locations ...

Case Study: Jamming Out

Oct 21, 2020

A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a “passport” to take to different stores within the...

Case Study: Calendar Puns are Week

Sep 29, 2020

Objective: A real estate agent wanted a useful promotional item to boost her personal branding and promote her services while staying top of mind all year round. Product: Desk Calendar with 4-Co...

Case Study: Save the Date, Save the Day

Sep 22, 2020

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived va...

Case Study: This Promotional Product is in the Bag

Sep 7, 2020

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

Case Study: Wine for the Win

Aug 31, 2020

A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three...

Case Study: The Write Way

Aug 9, 2020

Item: WideBody(r) Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range o...

Case Study: Keeping Colds at Bay, One Spritz at a Time

Jul 26, 2020

Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of Cas...

Case Study: Sometimes You Just Need to Vent

Jun 27, 2020

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their b...

Case Study: Real Modern Recognition

Jun 20, 2020

Market: Finance Product Use: Employee Recognition Promotion: A wealth management firm selected the Samsonite Executive Computer Backpack as an employee recognition gift. At the company's year-e...

Case Study: College Fair Giveaway

Jun 13, 2020

Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming colle...

Case Study: Health & Wellness Spas

May 15, 2020

Products Javalina Jewel(r) Pen Industry Health & Wellness Spas Application Future Visits A day spa wanted to ensure that its guests always received the royal treatment. To encourage ...

Case Study: Wave Hello to Promotions

Apr 9, 2020

Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipien...

Case Study: Where Has Your Pen Been?

Feb 12, 2020

Products Javalina Splash(r) Pen Industry Technology Application Contest An internet company created a branded website for a promotion called “Where has your pen been?”...

Case Study: Life of the Mardi

Feb 4, 2020

Market: Hospitality Objective: With their event scheduled close to Mardi Gras, event planners wanted to provide a themed goodie package for attendees with giveaways from event sponsors. The...

Case Study: Don't Run from this Promo!

Jan 21, 2020

Description: Running Belt Fanny Pack Industry: Sports / Fitness What it was purchased for: A nationwide gym chain was looking for an item to give away with the purchase of yearly members...

Case Study: Fewer Tricks and More Treats: Halloween Safety Lanyard

Nov 10, 2019

Fewer Tricks and More Treats: Halloween Safety Lanyard Organization Insurance Company Product Featured Reflective Lanyard Goal of Promotion Promoting safety on Halloween Description of Cas...

Case Study: Raise Your Glass!

Oct 19, 2019

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their...

Case Study: A Hole in One Promotion

Oct 12, 2019

Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants receiv...

Case Study: What Does Your Phone Stand For?

Sep 21, 2019

Product: Phone Stand Industry: Financial What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name ...

Case Study: Pull Up a Chair and Stay Awhile

Aug 30, 2019

Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising doll...

Case Study: It's in the Bag

Aug 1, 2019

Description Non-Woven Shopper Tote Bag Industry Bookstore What it was purchased for A large Metropolitan Community College Bookstore wanted to feature a reusable shopping bag to the students w...

Case Study: Lunchtime Loot

Jul 25, 2019

A restaurant supply company was planning its annual company picnic for employees and their families. Every year, the company gives employees a nice gift in the $10 range. This year, the company cho...

Case Study: Let the Games Begin!

Jul 11, 2019

Product: Custom Malibu Sunglasses Industry: Automotive/Banking What it was purchased for: A car company wanted to find a product that would promote their brand at a local college BCS Bowl Games. ...

Case Study: Rock out on the Run

Jun 19, 2019

Description: Earbuds With a Wristband Industry: Marathon What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could use ...